Not one decent .com domain name discussed the pain you underwent in trying to find that ideal domain name. You probably used every creative technique known to mankind to get a decent name, and strangely are still dissatisfied with the final result.

The obvious question is how important is the 4-6 letters and 2-3 syllable domain name. It sure does make life easy, but assuming that a website providing information based content thrives on just the all important domain name would be naive.

Online Behavior is Changing

The web visitor is undergoing change in the way (s)he visits and revisits websites. Social bookmarking, rss feeds are just some of the trends, which suggest that the domain name is being typed less often than before. Moving forward this could reduce even more.

Netvibes and other Feed Readers

Take Netvibes for example, it adds to the options by allowing you to personalize the web. It is about having the web where you want it, the way you want it.

It lets individuals assemble all in one place their favorite websites, blogs, email accounts, social networks, search engines, instant messengers, photos, videos, podcasts, widgets, and everything else you enjoy on the Web.

Whats more, they allow you to rename feeds, which means you might just end up naming a blog/website in a manner that the creator did not intend.

"Content is King"

Sorry to indulge in this oft heard cliche, but this is true more than ever. The similarities between a telephone number and a domain name (yes! there are many) ensure that visitors return to your website only if it proves to be of value to them.

So spice up your content and use free online marketing tools to spread the message. More on this in another post.

I have a parallel blog on Innovative Marketing Techniques and it has the domain name http://gawdlevelmarketing.blogspot.com. Now that domain name sounds like the perfect recipe for failure, but considering the amount of time I have been able to spend on the blog, its doing decently for itself. In fact let me try and use this as a base to test this theory on content vs domain name.

Wish me the best of luck, I am gonna need it

 


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