There has been enough said about Consumer Loyalty, Customer Lifetime Value and other such concepts. The one thing on everyone's mind is how to create consumer loyalty. This post will not give you a ten step process to address that issue.

What this post seeks to question is how many people within your organization are addicted to your product?

Would your employees use competition, if they were free to do so. Most companies have rules which forbid competition products from being used within the firms premises.

This kills the easiest feedback you will ever get. If you have to enforce rules on your employees to ensure loyalty, you might as well close shop and exit the business while you still have time and more importantly money.

So create products that your employees want. Earn the right to their loyalty, do not force it down their throats. If you achieve it, you  have a marketer in every employee of your company who truly stands for and believes in the company.

Before I ask for your views, here is a quote from Steve Jobs in a recent interview on the key to Apple's success

"The team worked really hard. And the reason that they worked so hard is because we all wanted one. You know? I mean, the first few hundred customers were us"

 


Comments

bhatnaturally link
12/04/2008 4:55am

Nice post! There are many in an organization secretly coveting the competing brand! I read about Steve Ballmer, the CEO of Microsoft when asked if he owned an iPod said: 'No, I do not. Nor do my children. My children--in many dimensions they're as poorly behaved as many other children, but at least on this dimension I've got my kids brainwashed: You don't use Google, and you don't use an iPod.'

The problem is, such 'restriction' makes it more coveted. In advertising the agencies who work on brands have little choice but to psych themselves to create preference for the brand even if personal usage is limited.

Reply
Ishwar link
12/04/2008 6:42am

Thanks Lucky for giving an ideal example. Microsoft starts with monopolies right at the CEO's house!! Hope his kids still love him...

Reply
Nithya Dayal link
25/04/2008 8:12am

I wonder what MS and Yahoo employees use for their searches. Google I guess unless its blocked

Reply
Ishwar
25/04/2008 11:16am

Interesting Nithya, I think we need an employee to answer that. Any volunteers?

Reply



Leave a Reply