Traditional Marketing represented as Marketing 1.0 was about hitting the consumer with 360 degree communication, so that the consumer finally succumbs to buying your brand.

Marketing 2.0 is about engaging the consumer in a conversation, hence building trust and authenticity in a low trust world. The conversation could be a query on a brand, honest feedback on a product or co creation of communication content. The opportunities are immense, but the effort required is enormous.


* Image derived and adapted from - Creating Digital Dialogs - A Social media Overview

 


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    Ishwar S

    Chief Amnesiac
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    Marketing Amnesia??

    Marketing Amnesia was created to help the conventional marketer "forget" a lot of the stuff he has learnt & practiced.

    Web 2.0 has played the perfect role of a game changer, placing more power in the hands of the consumer.

    Consequently Marketing 2.0 is moving from being a fancy word to a legitimate thought

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    The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.

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