Marketing Amnesia

Want consumers to talk? Viral is in!! 04/19/2008

Buzz, Viral and Word of Mouth are terms which are sometimes used interchangeably.

Lets try and demystify these terms with a brief definition and a detailed presentation on Viral Marketing.

Buzz Marketing - A publicity gimmick which generates PR and gets the media biggies talking about you. Typically a weird and wacky stunt that serves as a great story for the media.

Viral Marketing - Online advertising campaigns that depend on peer to peer forwarding to spread like a virus

Word of Mouth - This is the Holy Grail. It is the sharing of opinion on a product or service typically after one has experienced it.

A detailed presentation has been attached. The viral examples are from an Indian Context. The rest of the content is universally applicable.

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Comments

prateek

Wed, 23 Apr 2008 01:02:32

Thanks for the presentation .. it was very useful .. why don't u put it up on slideshare etc .. it can benefit many like me :)

Regards
Prateek Dayal
Muziboo.com

Ishwar

Wed, 23 Apr 2008 07:18:56

Hey Prateek. Will do that. Also sizing down the presentation, to enable an easy download.

Ishwar S

Chief Amnesiac
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