The reason everything is wrong with traditional marketing is that it talks down to the consumer. It tells you what is right for you and not necessarily engages you and lets you decide for yourself.

Why should I waste my time trying to explain it, when this video does all that and more

 

 

There is a reason why this blog is called Marketing Amnesia. The reason is, if I talked to my wife like I chose to in a traditional advertisement, she would stand up, punch me in the face, kick me in the b%$#s and walk away.

Now that could be a wee bit painful...

Instead of being forced to forget traditional marketing, why not choose to do so.

P.S - Marketing Sucks when its not done right. If you would like to stay updated with the best techniques, do subscribe



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Comments

Krish link
10/06/2008 10:32pm

That was quite in-your-face; got the right treatment too.

Just that we wish we could do something of the sort or even worse to those annoying 10 second TVCs :)

Reply
Ishwar
11/06/2008 7:40am

Yeah Krish, at least some of the longer TVC's attempt to tell an entertaining/humorous story.

The 10 seconder does the irritating act of attempting to convince through sheer persistence.

Reply
The Masked Millionaire link
11/06/2008 10:07pm

Like the video shows, most dialouge between advertiser and consumer is one sided. They say they care about what you think...but what they really mean is that they care about what you think as long as it jives with what they think.

The Masked Millionaire

Reply
Ishwar
12/06/2008 8:53am

Hmmm, do companies actually care? am yet to come across one that does

Reply



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