How does someone come up with an idea like this. Starting in 2003, way before viral became the huge term it is now. Simple, and daring as a concept, combined with the silliest dance ever, is Matt Harding's perfect recipe for 10 million views. Source: Speak Media Blog CommentsWed, 23 Jul 2008 09:45:06 I see that Stride spent $50 million on advertising during launch. Don't know how much the viral cost but something significantly cheaper. Seems to me that they got value for money with this viral - hitting the social networking world, and, also, an interesting event to build up some sort of brand story as well as brand personality. Not bad considering the short space of time. Ishwar S Wed, 23 Jul 2008 23:22:42 Absolutely Eamon, completely agree. The problem is that Viral Markeing is at times demanded of agencies, but the percentage of Virals which make i big are really low. Sun, 24 Aug 2008 07:57:56 First up, thanks for the link to Speak Media Blog here! :-) Leave a Reply |