More Indian companies are joining the social media bandwagon and engaging the consumer like never before. Kingfisher for one, has launched "Be the next official Kingfisher Ad Director". All you have to do is create your Good Times Commercial, upload it to any video sharing site and share the link on the Kingfisher site. CommentsSun, 31 Aug 2008 10:39:10 pm I wouldn't, but I am sure that people who are serious about making a career in advertising definitely would. So, yes, I think it can be successful without the moolah too Ishwar Mon, 01 Sep 2008 8:57:47 pm Agreed I think it can work too. Just needs hype, PR, marketing spend and many more bloggers talking about the initiative. But if this initiative is adopted by other firms and it becomes common place, I see money playing a huge part in driving participation Anupam Thu, 29 Jan 2009 6:15:30 am Great initiative.Here what i believe is, the objective of the Ad is to create a Hype in online media space. Ishwar Thu, 29 Jan 2009 8:55:44 am @ Anupam. Agreed - getting the word out and getting more people participating in this is the key challenge. Leave a Reply |

