Marketing Amnesia

Samsung Instinct has been recently launched and following the iPhone, chose viral marketing campaign route to spread the word. Unlike run of the mill viral campaigns, Samsung created an interactive series of videos all linked to one another, so if you want to know what happens in the end you have to follow your instinct and click on the links within the above video and move to the next in the series.

Yes! the links are within the video, powered by Youtube Annotations. Right at the end of every video, you are fed two options and depending on what you would like to do the new video loads to guide you through the story. Judging by the number of views on successive videos, I am not sure if many people actually understand that they have to click on to move through the story.

Check it out quickly and let me know what you think of this. This is so brilliant that I wish I could stake claim to being the first one to do it.

Source - Speak Media Blog

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