Well, a new job in a new industry certainly puts one in a spot. You have to learn everything about the industry and yet be in a position to do your job.
All in all, tons of work!!.
Now that I have given my excuses, the readers of this blog will hopefully forgive me for my very infrequent posts. But don't give up on me yet. Cause I have a New Year Resolution... cool huh!!
Marketing Amnesia has focused on Social Media Marketing / Marketing 2.0 or whatever else you choose to name the trend. The focus will now move from just social media marketing to cover the entire gamut of marketing & branding. We will try to refrain from advertising since that is a result of marketing strategy, though ads might be sprinkled to make a point.
The trend of 2 way conversation marketing, truly engaging the consumer will arrive undoubtedly, but social media will at best become an integral part marketing strategy and not a substitute for traditional media.
A healthy dose of social media will always exist on this blog, but its time to expand the horizon and discuss more... Don't forget to let me know what you think about the change in focus for this blog - Hate it? Or will you wait it out?
This session on apologies and resolutions concludes. The next episode will be aired same time, next year...
