Marketing Amnesia

You have probably heard this statement by a commentator in a cricket match describing the great god Sachin Tendulkar.

Or from a photographer who waits 3 days to catch the exact angle and lighting of a shadow.

What about from a band on stage - I guess it is a wee bit important for them to stick to the same beat?

Need I say something about sky diving as a sport. I haven't personally done this yet. But it looks like I might need a small sense of timing for this.

Xtreme Sports, Jackie Chan with his stunts and probably every field in the world relies on timing as a crucial element for success.

Timing and Viral Marketing

So why should running a company or marketing one be any different? A viral marketing campaign especially, is heavily dependent on timing. The more contextual and relevant the campaign is to our times, the greater the chances of going viral.

Shoes and the Bush Saga

I am sure a number of you would have heard of the Bush shoe throwing game. Made not too long after the actual incident, there have been over 8 million shoes thrown at Bush using that game. I managed 14 and at that average it yields about 0.8 million people who have played the game. Not bad for a crappy game huh! If you want to see the actual video, have attached it below

Ok Tata Bye Bye - Ghajini Viral

But this post is inspired from a viral based on the most hyped movie in Bollywood this year - Ghajini.

For those not from India, Ghajini is inspired from the classic Memento. The movie deals with a man who is incapable of making new memories.

What is Ok Tata Bye Bye.com

A travel portal which captures honest reviews on travel experiences with a strong focus on hotel reviews.

What is the Viral About

Web Chutney developed the animation and the key protagonist was purportedly Aamir Khan. The viral created revolves around a visit to a hotel and since the protagonist is unable to create new memories, he tattoos his experience so that he can leave an honest review on Oktatabyebye.com

What has this got to do with timing?

I saw this viral on the date of the movie release, which means that this viral has been planned for at least a month ahead of its movie release date. Fantastic timing for the most hyped movie of the year, almost guaranteeing success.

This movie is now officially the highest grosser in the history of Indian cinema. With such a fan following for the movie, I am only wondering how many hits this viral has achieved and the positive rub off on Ok Tata Bye Bye. If someone from Web Chutney could help us with stats, it would be great...

I loved the viral, just click the image below to check it out, and don't "forget" to leave your views on this post.

Thinking about it, you are on Marketing Amnesia, discussing a man who is incapable of making new memories. Hmmm can my poor blog page go viral, thanks to this? I wish...

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