Dictatorship vs Democracy 30/06/2009
To take your first steps in the Social Media Marketing World there is just one question you need to ask yourself CommentsIshwar S Tue, 30 Jun 2009 11:31:47 pm All of the below comments from Siddharth, Shijo and Mihir, happened on facebook as a reaction to the original post. Siddhartha Vaidyanathan Tue, 30 Jun 2009 11:35:43 pm Democracy is great for retail but it gets tricky when you get to media/journalism. How much control does one cede? How much is it about setting the agenda/social responsibility etc. That's proving tough. Ishwar S Tue, 30 Jun 2009 11:36:06 pm Wikipedia is an ideal example of a democracy. Not sure about an accurate definition, but I would classify it as a media house, & a fairly accurate source of information. Most topics have an agenda that is set by the crowds, and pleasantly most topics contain neutral views. Probably I haven't understood exactly what you mean in the context of media... Read More. What Dell is doing is putting the responsibility for incremental innovation in the hands of the consumer. I am not sure if the democratic approach will result in break through innovation, but it makes the process of perfecting an existing product rather easy. Shijo George Tue, 30 Jun 2009 11:36:47 pm Great observation. I mean wiki works because it allows each individual to contribute. However an equally important point is the wiki framework. Shijo George Tue, 30 Jun 2009 11:37:15 pm The other important question that comes to mind is whether everyone is equal. I mean would the design chief of Apple be equal to the 300000 votes of the Dell Idea storm. Shijo George Tue, 30 Jun 2009 11:37:31 pm However both google and microsoft appreciate this fact. And both of them have invest furiously on innovations. The huge research setup is definetly a place where not everybody is equal. But on same hand anybody with a good idea can have his say and get things done ;) Mihir Jayaraman Tue, 30 Jun 2009 11:38:05 pm Nice points. A few thoughts from my side: Siddhartha Vaidyanathan Tue, 30 Jun 2009 11:38:23 pm first of all .. are we talking crowd sourcing or social media? they're related but again quite distinct .. wiki according to me is more crowd sourcing .. Idea Storm on the other hand is a mixture of both ... I think it's necessary to cede control in crowd sourcing (istock and threadless are living examples) but social media could be a a different animal .. Shijo George Tue, 30 Jun 2009 11:38:45 pm Sid has a point. The thread is no longer what it was ;) I found the concept of Dictatorship vs Democracy interesting. The extent of control is an everyday phenomenon to me. I often feel shackled and so do people under me ;) And thus went focus for a toss and I went all over the place :D Siddhartha Vaidyanathan Tue, 30 Jun 2009 11:39:01 pm I don't know about SAP but I don't think we can generalize the Dell example. I mean .. can Caterpillar have a successful Idea Storm .. Surely not .. similarly .. McDonalds might succeed with crowd sourcing/social media but the Hilton could struggle .. Shijo George Tue, 30 Jun 2009 11:49:20 pm Very good point. Mine is very operational setup where we discourage innovation at the frontline. The brief to them is to stick to the process. Works very well in our setup. However it can be stiffling at times and despite being so operational there are a hundred ideas that if tapped could have $ implications. Shijo George Tue, 30 Jun 2009 11:49:48 pm And btw I do interact at some level with McDonalds. Those buggers are extremely process driven. The fries no matter where you have it is always goin to be golden and never brown. The uniform consistency is due to a very high level of compliance. Siddhartha Vaidyanathan Tue, 30 Jun 2009 11:50:12 pm I think it's also a brand thing ... I know that Hilton were reluctant to get into social media till recently because they weren't sure how it would affect their brand ... my point is .. there's no general thumb rule .. Shijo George Tue, 30 Jun 2009 11:50:38 pm Ok. The way I saw it was a little different. My focus was mainly to capture insights and knowledge to manage innovations. So it doesnt necessarily has to be in the public domain. But like what Ishwar said it has to be more than just a random feedback or a suggestion box. Ishwar S Tue, 30 Jun 2009 11:51:03 pm I must say I got more out of the comments than anyone could have from the original post... 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