About Marketing Amnesia

Marketing Amnesia was launched to deal with the biggest shift in marketing - a more intelligent, a more networked, and consequently a more powerful consumer.

At the business end we also have tools available at the disposal of businesses to really drive consumer insight. Digital has driven engagement, digital drives retention and acquisition as well and digital is more conducive to analysis.

Intelligent business meets intelligent consumer - it makes life a little more complicated and to win in this environment takes way more.

The philosophy behind the blog stresses that we continuously need to forget and relearn marketing with new tools available, and to this New Age consumer.

Marketing Amnesia deals with common, yet uncommon ways to retain and acquire consumers. Common because on the face of it you can understand it, Uncommon because its not "What We Do" but "How We Do It"

Much of the content here will deal with philosphies around Loyalty Programs, Consumer Insight, Consumer Engagement on Mobile & Social Media Channels.


About the Author - Ishwar Sundararaman

Ishwar Sundararaman is a post graduate from IIM Bangalore with a specialization in marketing and strategy. He has worked across various functions in ITC - the top FMCG firm in India by market capitalization, as Brand Manager SPAR, the World's Largest Food Retail Chain and headed the marketing function while he was with mChek a promising Indian startup.

His experience with traditional marketing and advent of Web 2.0 has transformed a conventional marketer into what he likes to call a Marketing Amnesiac - One who continuously forgets and relearns marketing in the new age.

He likes to research marketing opportunities arising from mobile & social media.

He is currently exploring unknown waters with a mobile loyalty, consumer engagement, CRM & Social media startup of his own. Visit www.Revu.in to get a glimpse of what he is upto.

*IIM Bangalore is arguably the best Business School in Central Asia and amongst the Top 27 B Schools across the World. It was also the only Asian B School to be featured in Wall Street Journal's top 100 B School List (2003)

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