About Marketing Amnesia
Marketing Amnesia was launched to deal with marketing in the New age, where digital, social & mobile are becoming bigger and bigger compared to traditional reach.
About the Author - Ishwar Sundararaman
Ishwar Sundararaman is a post graduate from IIM Bangalore with a specialization in marketing and strategy. He has worked across various functions in ITC - the top FMCG firm in India by market capitalization, as Brand Manager SPAR, the World's Largest Food Retail Chain and headed the marketing function while he was with mChek a promising Indian startup.
His experience with traditional marketing and advent of Web 2.0 has transformed a conventional marketer into what he likes to call a Marketing Amnesiac - One who continuously forgets and relearns marketing in the new age.
He likes to research marketing opportunities arising from mobile & social media.
He is currently exploring unknown waters with a startup of his own called clubd which aims at disrupting everything that we know today about acquiring and retaining customers.
*IIM Bangalore is arguably the best Business School in Central Asia and amongst the Top 27 B Schools across the World. It was also the only Asian B School to be featured in Wall Street Journal's top 100 B School List (2003)