About Marketing Amnesia

Marketing Amnesia was launched to deal with marketing in the New age, where digital, social & mobile are becoming bigger and bigger compared to traditional reach. 

None of the old rules of marketing work anymore and to win in this environment, we have to continuously learn, forget and re-learn

Marketing Amnesia deals with common, yet uncommon ways to retain and acquire consumers. Common because on the face of it you can understand it, Uncommon because its not "What We Do" but "How We Do It"

About the Author - Ishwar Sundararaman

Ishwar Sundararaman is a post graduate from IIM Bangalore with a specialization in marketing and strategy. He has worked across various functions in ITC - the top FMCG firm in India by market capitalization, as Brand Manager SPAR, the World's Largest Food Retail Chain and headed the marketing function while he was with mChek a promising Indian startup.

His experience with traditional marketing and advent of Web 2.0 has transformed a conventional marketer into what he likes to call a Marketing Amnesiac - One who continuously forgets and relearns marketing in the new age.

He likes to research marketing opportunities arising from mobile & social media.

He is currently exploring unknown waters with a startup of his own called clubd which aims at disrupting everything that we know today about acquiring and retaining customers.

*IIM Bangalore is arguably the best Business School in Central Asia and amongst the Top 27 B Schools across the World. It was also the only Asian B School to be featured in Wall Street Journal's top 100 B School List (2003)

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