There is a thin line between relevant email, that adds value vs email that is treated as spam. Even well meant email can act as spam for many.
There are tons of us who hate spam of any sort and in turn refuse to adopt a non permission marketing technique to reach out to potential consumers. When you have a decent database of your own and a strategy to build on it, thats great.
But if you are a young startup, then you might just need the help of low cost email to tell people about your new launch. Don't hesitate in targeting groups which look like they might be interested. In my opinion, the key to avoid spam is to send valuable information just once to people.
For eg: I keep getting a message from a social network which says that a friend has invited me to join the network. That information is fine if it is sent once. Once I have declined to join the network, or just deleted the mail, I get a repeat mailer in exactly a week and once again a week after. Now that is painful.
So don't hesitate in sending out information once, but don't send the same/similar information out repeatedly.
Do share your experiences with email marketing or the world of spam.
13 Comments
22/4/2012 04:46:46 pm
I wanted to thank you for this great article. Twitter is a social media so its connecting so many followers. I am wishing you to carry on with your achievements. All the best.
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4/7/2013 01:09:43 am
A lot of it depends on which method of marketing choose.
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12/7/2013 02:28:58 am
If the offer is good and quality email list then this will be a successful marketing.
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6/8/2013 09:10:06 pm
Choose a reliable way of promoting their products and services
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21/9/2013 08:34:36 pm
Choose the right marketing method that is best for your business
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10/1/2014 03:23:26 am
Now-a-days where lot of automated email sending software or bots available so search engines also strict their rules to handle spam emails. With the passage of time email marketing is getting familiar and I am receiving more than 10 spam emails everyday even I unsubscribe from all the news letters or untrusted email services. But I am happy to see that these emails has some good aspects for business. Those people who don't know how to successfully launch their email marketing campaign should get professional email marketers advices before starting it who will not only provide important tips for writing effective email but also help to send it spam free manner.
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16/2/2014 03:41:09 am
Social engine is a great way to deliver your message or product details. There are different software available in market to sending lots of message into seconds. You just need to make/write an Email that is quite attractive & easy to read as people don't consider it as spam mail.
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Social engine is a great way to deliver messages or product details through e-mail. There is different automated software available in market for sending lots of messages in seconds these kind of software are used for spam E-mail. With the passage of time email marketing is getting familiar and nowadays that is very popular.
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I agree that the spammers make the email marketing a worst thought but there are so many great people who still making the best email marketing in an innovative way. If you directly communicate your message to the audience via emails you will lose the opportunity that you get from this email marketing. you can choose the indirect way to make the social media page and then instead of sending direct marketing and sales mails send a mail to join the page or group it will help you a lot.
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19/12/2016 08:25:14 pm
Testing your email marketing campaigns and incorporating the results is the best way to improve campaign responses. As an email marketing vendor, we analyzed the results of several thousand email campaigns to get a better perspective of what works, and what doesn't work for business-to-business ("B2B") customers. We then distilled this down into a set of email marketing split tests to demonstrate a handful of interesting best-practices for email marketing in a Q and A format.
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katherinenora91
18/1/2018 03:54:34 am
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Ishwar SChief Amnesiac Marketing Amnesia??In all the hype around performance marketing, tech startups, platforms & network effects - the world seems to have quitely forgotten that marketing warfare is primarily fought in the consumer's mind. Recent PostsCategories
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