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I am a batsman - Great. As good Virat Kohli? No!! Can you bowl? Keep? Field?
I am a soap, I clean really well - Ok? So? Do you smell good? Do you feel good on my skin?
I am a mobile, You can use me to talk. I also have apps, and a camera - So?
I am an ecommerce company, Order online and I will deliver products home - Really, so?
I am a watch, I keep time, really well - So, what else can you do?
The point of this exercise is that many startups create a product that solves a basic need. But when there are enough companies solving the same problem, the problem ceases to be a problem anymore, and becomes hygiene
A watch that doesn't keep time is plain ol stupid.
When positioning your startup often everyone wants to be the category. "I am the watch that keeps time". And then someone comes along and says "all watches do that", mine controls a Giant Robot.
Which watch will you buy
