I am a batsman - Great. As good Virat Kohli? No!! Can you bowl? Keep? Field?
I am a soap, I clean really well - Ok? So? Do you smell good? Do you feel good on my skin?
I am a mobile, You can use me to talk. I also have apps, and a camera - So?
I am an ecommerce company, Order online and I will deliver products home - Really, so?
I am a watch, I keep time, really well - So, what else can you do?
The point of this exercise is that many startups create a product that solves a basic need. But when there are enough companies solving the same problem, the problem ceases to be a problem anymore, and becomes hygiene
A watch that doesn't keep time is plain ol stupid.
When positioning your startup often everyone wants to be the category. "I am the watch that keeps time". And then someone comes along and says "all watches do that", mine controls a Giant Robot.
Which watch will you buy
2 Comments
12/2/2017 10:38:09 pm
I am going to forget what else I can do. In marketing we can place many services and reviews with the blog introduced topics. Everything we can manage for following articles and reviews.
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Ishwar SChief Amnesiac Marketing Amnesia??In all the hype around performance marketing, tech startups, platforms & network effects - the world seems to have quitely forgotten that marketing warfare is primarily fought in the consumer's mind. Recent PostsCategories
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Online Marketing Blog DisclaimerThe opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway. |