Key Definitions

Loyalty Programs - A program put in place to cause consumer retention.

Card Based Loyalty Programs - A loyalty program that primarily leverages the use of a smart card to drive consumer retention

Mobile Loyalty Programs - A loyalty program that primarily leverages the mobile number of an individual to drive consumer retention

CRM - Customer Relationship Management. The process of utilising customer data to drive insight and build a relationship with the consumer

Email Marketing - is a form of direct marketing which uses email as a means to promote a brand, product, service or content. Permission Based marketing and Spam Marketing are 2 methods used in email marketing

Search Engine Optimization (SEO) - The process of making a site and its content highly relevant for both search engines and searchers. SEO includes technical tasks to make it easier for search engines to find and index a site for the appropriate keywords, as well as marketing-focused tasks to make a site more appealing to users

Search Engine Marketing - seeks to promote websites by increasing their visibility in search engine results through a monetary payout, pay per click advertising and paid inclusion.

Press Releases - an official written statement that is sent to the media so that the media can publish it

Buzz Marketing - Is a marketing stunt or gimmick that creates disproportionate publicity and drives media attention towards an event

Viral Marketing - Online marketing messages and communication that depend on peer to peer forwarding to spread like a virus.

Social Media Marketing - Leveraging social networks and user generated content platforms to promote a product, service or content

Social Media Optimization - Is the act of making a website conducive to virality through usage of social media. This includes encouraging the visitor to share content, create content, forward content etc. Essentially anything which allows the consumer to be more social

Widgetization - Use of customisable widgets which can be embedded anywhere on the net. These serve as an endorsement from your existing customer base and hence acts as a strong viral tool.

Banner Advertising - The oldest form of advertising on the net. It involves the use of graphics on web pages to communicate a brand message or instigate the consumer into action.

Content Marketing - Content Marketing is the act of developing and leveraging interesting, valuable and relevant content, to market your product or services to customers.

Leveraging Virtual Worlds - Presence on Second Life, Gaming portals etc

Affiliate Marketing - Using other online marketers as a source of referrals; payment is usually per click, per lead, or per sale