Marta Kagen has this fantastic presentation on Bonafide Marketing Genius. A must see for anyone who wants to know just what the hell all the Social Media fuss is about.

 
 

Groundswell propogates a better way to think about Social Media. Think about the audience you are trying to reach instead of the tools(blogs,twitter etc) at your disposal.

Based on their survey data, you can see how participation varies among different demographics globally. Click here to check out the tool

 
 

In the midst of all the hype, a great video by Common Craft demystifying Social Media.

 
 

Paul Graham is the founder of YCombinator gives us his take on key ingredients of a successful startup. Certainly worth the watch (30 min)

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Source - Startup School 08 @ Omnisio

 

    Ishwar S

    Chief Amnesiac

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