Marta Kagen has this fantastic presentation on Bonafide Marketing Genius. A must see for anyone who wants to know just what the hell all the Social Media fuss is about.

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Groundswell propogates a better way to think about Social Media. Think about the audience you are trying to reach instead of the tools(blogs,twitter etc) at your disposal.

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Based on their survey data, you can see how participation varies among different demographics globally. Click here to check out the tool

In the midst of all the hype, a great video by Common Craft demystifying Social Media.